Industry Kitchen + Bar
How Brand To Table ignited growth with creative campaigns and smart strategy
Client: Industry Kitchen + Bar
Location: Sparta, New Jersey
Services: Social Media Strategy, Content Creation, Campaign Management, Brand Awareness
🔍 The Challenge
Industry Kitchen + Bar had all the right ingredients—delicious food, a stunning space, and a passionate team—but needed a strategic partner to help them increase foot traffic, drive private event bookings, and build a consistent online presence that matched their in-person experience.
✅ Our Strategy
We focused on two things:
- Creative Campaign Execution
- Rapid Brand Visibility Boost
We designed and launched strategic, visually compelling campaigns tailored to their target audience:
Tomahawk Tuesdays
A drool-worthy visual and promotional campaign that spotlighted their signature cut, driving steak-lovers to visit midweek.
Now Hiring Creative
Reframed recruitment as culture-building. These posts showed off the restaurant’s vibe, attracting talent that fit.
Happy Hour Content
Highlighted cocktails and appetizers in quick, scroll-stopping Reels that boosted weekday traffic.
Live Music Thursdays
Video promos and story flyers brought in a younger, energetic crowd and boosted night-of reservations.
Private Event Push
High-quality Reels and stills showcasing past events generated more DMs, form fills, and direct bookings.
Google Review Initiative
Custom-designed in-store signage and QR codes encouraged guests to leave glowing reviews, improving SEO and local trust.
📊 The Results (In Just 4 Weeks)
- 📈 +178 New Instagram Followers
- 👀 52,000+ Total Reach
- 💬 Increased Engagement Across All Posts
- 🎯 Higher Inquiries for Private Events + Group Dining
- ⭐ Boosted Positive Google Reviews
💡 Why It Worked
Because we don’t just "post to post."
Every piece of content was intentional—designed to entertain, educate, or drive action. And we didn’t wait around for results. We tested, refined, and executed daily to keep momentum high.
🎥 Content Preview
💬 What They’re Saying
“We’ve seen real results—more customers, more buzz, and way more bookings. Henry and his team get it.” – General Manager, Industry Kitchen + Bar
Ready to Grow Like This?
If you’re a restaurant owner looking to grow your presence and get real results from your marketing, Brand To Table is your partner.
👉 Let’s Talk.
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